November 16th & 17th 2022

Get Certified in AI & UX

Conversational UX Certification

AI Developer Certification

Is this right for me?

Learn how to make an AI powered NLP based Voice Bot


Learn how to make an advanced AI powered Chatbot that reflects the customer journey at each stage & Get Certified in Conversational Design & AI Development.

What you'll Learn

  • How to Design your Bot

  • How to use AI/NLP/NLU to develop conversational agents.

  • How to build enterprise-grade bots.

Ideal for

  • Anyone Interested in Bots

  • Product Managers

  • Designers

  • Developers

  • Marketers

  • Entrepreneurs 

Teenage Students Raising Hands

Live & On-Demand

Our Workshops are both LIVE & On-Demand. This mix allows you to learn at your own pace and get hands-on help from our instructors in the Live Workshops.

Take Your Project to the Next Level.

Conversational Design Workshop


Getting Started

9:00 am: What is conversation design

9:30 am: The psychology of conversations

Designing Flows & Personalities

10:00 am: A proven CDI workflow

  • Theory and Starting you Bot Project

11:00 am: Persona development


12:00 pm: Lunch break

Conversational Design Fundamentals Part 1

1:00 pm: The nature of conversations 

  • Conversational Patterns

  • Conversations to be had

  • Techniques on how to derive conversations to be had

  • From a sample dialog to a set of conversations to be had and mapping those in OpenDialog

2:00 pm: From conversations to be had to a conversation design

  • How do you define and design them

  • How do you do that in OpenDialog

  • Understanding and working with turns, intents, attributes, and conditions.

Conversational Design Fundamentals Part 2

3:30pm-5pm: Completing your bot in OpenDialog

  • Interpreters 

  • Messages

  • Actions



Hans van Dam
Founder @Conversation Design Institute 

Ronald Ashri.jpeg

Ronald Ashri
Founder & CEO @Opendialog

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Maaike Coppens 
Chief Conversational Officer @Opendialog

AI Workshop:

9:00 a.m.: Overview, what makes a great enterprise chatbot?

9:15 a.m.: Intro

9:30 a.m.: Establishing an ROI / data-driven mindset before you build!


Build Your Enterprise Chatbot

10:00 am: Intro to Dialogflow/Botcopy stack: Response types & components
10:15 am: Writing & Design: Fine-tuning your bot’s style to boost engagement

10:30 am: Coding and Webhooks: Backend fulfillment in Dialogflow

10:45 am: Conversational Websites: Window triggers, ref parameters and more

11:00 am: Authentication: Passing JWTs for personalized & secure tasks

11:30 am: Data collection for reporting, training & increased ROI

Afternoon Sessions


Breakout Groups

Breakout Group 1: 

All's well that (front) ends well! The art & science of compelling messaging for enterprise chatbots.


The underlying backend structure and, in many cases, fulfillment code is what transforms ordinary chatbots into fully functioning departments that never sleep! But without clear, sensible messaging and an inviting look, feel, and tone on the front end, your best-laid technology plans will go to the scrapyard. Work with Rob and Julia to master the fundamentals of bot writing and design. Ideal for all levels, startup to enterprise!

* The AI Dev Workshop is still being finalized and the above is a sample agenda.


Dusting Dye 

Co-founder @ Botcopy


Rob Lubow
Co-founder @ Botcopy


Alexander Seegers

Co-Founder and COO at Botcopy

Meet the Instructors


Hans van Dam is co-founder and Dean of the Conversation Design Institute, world’s leading
training and certification institute for conversation designers. The Conversation Design Institute works with brands like Walmart, JP Morgan, Google, ABN AMRO, and many others, to make their AI Assistants more human-centric, helpful, and natural. Hans van Dam lectures at multiple universities (VU, University of Nijmegen, Goldsmiths), and speaks often at conferences around the world.

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Ronald has over 15 years experience in leading multi-disciplinary teams to develop user-focussed products with deep technical capabilities. Combining academic and commercial experience in AI, agent-based systems, knowledge management and data analysis he has worked with clients such as Avaya, Bayer, BDO, Tripadvisor, NHS, Italian Government, UK Government, UCLA, Stanford University, McGill University and more. He is a frequent speaker, writer and the author of “Agent-based Software Development” and “The AI-Powered Workplace”

Maaike headshot.jpg

Maaike is an internationally respected conversational design expert, speaker and author. She has over a decade of experience in user experience design for startups and major brands including AccorHotels, and Groupe SEB. She has particular expertise in consumer and voice, consulting on platforms including Amazon Alexa and Google Dialogflow. With a background in linguistics she leads our voice and conversation design services, offered in English, French, Dutch and German. Maaike is the co-author of the Voice UX Workbook.


Dustin Dye is the founder and CEO of Botcopy, a Santa Monica-based software company specializing in conversational AI. After developing character and dialogue branded content for the #1 business bots on Messanger and Slack, Dustin launched Botcopy in 2017. Dustin and his team at Botcopy have been responsible for the launch of over a thousand Google Dialogflow-powered custom chatbots on websites for Global Fortune 100 companies, mid-size and small businesses in over 30 countries, in every category, and vertical.


Rob is one of Botcopy's three principal cofounders and collaborates on all major aspects of product & business. Rob’s primary leadership role is on the marketing side; ensuring the right messages reach the right people in the right way, owning marketing strategy, content production across all channels, and SEO/SEM. As a certified Google Cloud Partner and bot builder, Rob teaches monthly closed online classes on bot design/writing & best practices for Botcopy’s enterprise and Fortune 500 clients. Frequent writer and speaker on conversational AI tools and techniques, and the social and economic impact of automation technologies as they begin to encroach on tasks that perennially require human-level cognition.


Alexander Seegers is the co-founder and COO of Botcopy, a Santa Monica-based software company specializing in conversational AI. He is the Product Team Lead in the Ground-up design and development of Chat window, Portal, API and Website.

Everyone Workshop Attendee will get a

Access to On-Demand Version of the Workshop

and Videos of The Chatbot Conference

Workshop Available LIVE & On Demand

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