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April 6th & 7th 2022

Get Certified in AI & UX

Conversational Designer Certification


Developer Certification

Is this right for me?

Learn how to make an AI powered NLP based Voice Bot


Learn how to make an advanced AI powered Chatbot that reflects the customer journey at each stage & Get Certified in Conversational Design & AI Development.

What you'll Learn

  • How to Design your Bot

  • How to use NLP/NLU platforms to build Intents & Entities.

  • How to build enterprise grade bots.

Ideal for

  • Anyone Interested in Bots

  • Product Managers

  • Designers

  • Developers

  • Marketers

  • Entrepreneurs 

Teenage Students Raising Hands

Live & On-Demand

Our Workshops are both LIVE & On-Demand. This mix allows you to learn at your own pace and get hands on help from our instructors in the Live Workshops.

Take your Project to the Next Level.

Conversational Design Workshop


9:00am: What is conversation design

9:30am: The psychology of conversations

Designing Flows & Personalities

10:00am: A proven CDI workflow: Theory and Starting you Bot Project

11:00am: Persona development


12:00am: Lunch break

Conversational Design Fundamentals Part 1

1:00pm: The Conversation Design Worksheet and the Conversation Design Canvas

2:00pm: Apply to Bot Project

Conversational Design Fundamentals Part 2

3:00pm: Sample Dialogue, Low fidelity flowchart

4:00pm: Apply to Bot Project

Copywriting & Managing Failure

5:00pm: Expert Copywriting & live person handover



Hans van Dam

Founder Conversation Design Institute 

Miri pic.jpeg

Miri Blayckher

Head of Content, CoCoHub


Eran Soroka

Head of Marketing Operations, CoCoHub

Dialogflow Workshop:

9:00 a.m.: Overview, what makes a great enterprise chatbot?

9:15 a.m.: Intro to NLU frameworks (Google Dialogflow) and Botcopy

9:30 a.m.: Establishing an ROI / data-driven mindset before you build!


Build Your Enterprise Chatbot

10:00 am: Intro to Dialogflow/Botcopy stack: Response types & components
10:15 am: Writing & Design: Fine-tuning your bot’s style to boost engagement

10:30 am: Coding and Webhooks: Backend fulfillment in Dialogflow

10:45 am: Conversational Websites: Window triggers, ref parameters and more

11:00 am: Authentication: Passing JWTs for personalized & secure tasks

11:30 am: Data collection for reporting, training & increased ROI

Afternoon Sessions


Breakout Groups

Breakout Group 1: 

All's well that (front) ends well! The art & science of compelling messaging for enterprise chatbots.


The underlying backend structure and, in many cases, fulfillment code is what transforms ordinary chatbots into fully functioning departments that never sleep! But without clear, sensible messaging and an inviting look, feel, and tone on the front end, your best-laid technology plans will go to the scrapyard. Work with Rob and Julia to master the fundamentals of bot writing and design. Ideal for all levels, startup to enterprise!


Botcopy's Rob Lubow (Cofounder) & Julia Anderson (Cx Designer)


Breakout Group 2: 

Flash intro to creating a robust data feedback loop for an AI solution that never stops learning! 


In this breakout group, learn how to set up an air-tight data loop that keeps your info organized and accessible and feeds straight back into your bot's intelligence. Learn how to set up a conversational agent that learns from mistakes and successes to prove increasing ROI! Discover new demands among your users, and let complex data inform how you expand your bot boldly into new service areas. 


Botcopy's Alex Seegers (Cofounder) and Google's Blossom Coryat (AI Engineer)


Breakout Group 3: 

Advanced moves that turn your enterprise chatbot into a fully functioning department unto itself!


Cross over the authentication divide! Learn how to personalize your chatbot experience by passing JWTs, setting up window triggers, custom snippet parameters, and ref parameter detection. Learn how to integrate your chat stack with powerful third-party tools like Zendesk, Salesforce, ServiceNow, Okta, and many more! Transform your bot from a mere lead gen tool into an authentication powerhouse that opens up a vast world of services, from giving order status, taking payments, and issuing refunds to letting end-users access their education and healthcare accounts conversationally.


Botcopy's Matthew Porter (Cofounder) 


Dusting Dye 

Co-founder @ Botcopy


Blossom Coryat

Data Analytics and AI Solutions at Google


Julia Anderson

Conversational UX Designer


Rob Lubow

Co-founder @ Botcopy


Alexander Seegers

Co-Founder and COO at Botcopy

Meet the Instructors


Hans van Dam is co-founder and Dean of the Conversation Design Institute, world’s leading
training and certification institute for conversation designers. The Conversation Design Institute works with brands like Walmart, JP Morgan, Google, ABN AMRO, and many others, to make their AI Assistants more human-centric, helpful, and natural. Hans van Dam lectures at multiple universities (VU, University of Nijmegen, Goldsmiths), and speaks often at conferences around the world.


Eran Soroka is the head of Marketing Operations at CoCoHub. He has an extensive track record in the media/tech industry, with experience in managing and editing various projects, content and products - in entertainment, news and sports, across multiple platforms.


Dustin Dye is the founder and CEO of Botcopy, a Santa Monica-based software company specializing in conversational AI. After developing character and dialogue branded content for the #1 business bots on Messanger and Slack, Dustin launched Botcopy in 2017. Dustin and his team at Botcopy have been responsible for the launch of over a thousand Google Dialogflow-powered custom chatbots on websites for Global Fortune 100 companies, mid-size and small businesses in over 30 countries, in every category, and vertical.


Rob is one of Botcopy's three principal cofounders and collaborates on all major aspects of product & business. Rob’s primary leadership role is on the marketing side; ensuring the right messages reach the right people in the right way, owning marketing strategy, content production across all channels, and SEO/SEM. As a certified Google Cloud Partner and bot builder, Rob teaches monthly closed online classes on bot design/writing & best practices for Botcopy’s enterprise and Fortune 500 clients. Frequent writer and speaker on conversational AI tools and techniques, and the social and economic impact of automation technologies as they begin to encroach on tasks that perennially require human-level cognition.


Blossom Coryat is a Data Analyst and AI Solutions Specialist at Google. Her focus is on using data and analytics in Artificial Intelligence.


Julia Anderson is a Conversational UX Designer at WeVoice. Data driven UX designer who works closely with product managers and developers to create a design system and devised a digital strategy to develop an online training portal. She is currently working to deploy an Alexa Skill.


Alexander Seegers is the co-founder and COO of Botcopy, a Santa Monica-based software company specializing in conversational AI. He is the Product Team Lead in the Ground-up design and development of Chat window, Portal, API and Website.

Everyone Workshop Attendee will get a

Access to On-Demand Version of the Workshop

and Videos of The Chatbot Conference

Workshop Available LIVE & On Demand

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