Bonus Talk: In today's world, there is an enormous amount of data on each and every one of us. The reason why companies like Facebook and Google are so valuable is because they leverage this data to help their advertisers sell more products to us than anyone else. Nevertheless, the data they have has limitations. For example, they might know what you want, for example the Lexus ad that keeps following you online, however they don't know why you want it. Furthermore, they don't know how you think about that Lexus and all of the motivations that contribute to your desire to purchase the car, however this is about to change. With psychometrics we can pin down primary motivations and create corresponding personalized messages that will increase purchases. Imagine if Lexus could personalized the messaging to such an extent that the people looking to buy a Lexus because for reliablility reasons get a reliability message and the people looking to buy a Lexus because it's such a sexy car, get a sexy car message. This is the future of bots, know exactly what to say!

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Stefan is the founder of Chatbots Life, one of the most popular bot publication in the world with over 3M visitors annually.